From:	sara.goldhar@sap-ag.de [SMTP:sara.goldhar@sap-ag.de]
Sent:	Wednesday, August 19, 1998 2:32 PM
To:	lynn.burke@sap-ag.de; patricia.o-brien@sap-ag.de;
faith.walker@sap-ag.de; bibi.khan@sap-ag.de;
alan.goldhar@capcanada.com; mvolg@shaw.wave.ca
Subject:	ISRAELI LAUNDRY DETERGENT

Leave it to the Israelis to turn political scandal into profit. 
Enjoy!
Elaine

A REAL-LIFE ISRAELI TELEVISION COMMERCIAL

 An Israeli soap powder company is using the U.S.
presidential sex scandal in its ad campaign promoting
stain-removing detergent. In a television commercial, the
Lever Israel company suggests that its Biomat detergent
can deal with even the most stubborn stains caused
by what has euphemistically been called DNA material.

It shows "FBI agents" entering the "home" of Monica
Lewinsky to remove, wash and return the dress at the center
of an investigation into whether President Bill Clinton had an
affair with the former White House intern and told her to lie
about it.

For what the company called legal reasons, the spelling of
Lewinsky's name on a mail box outside the house was
''Monika Lavinsky''.

But the two agents slip up in their apparent mission to
protect the president.

On leaving the house, they report by wrist radio the dress is
now "whiter then white" -- only to be told by a voice in their
earpieces:  "White? But it's a blue dress."

The commercial, already aired on Israeli news programs,
premiered on Monday to coincide with Clinton's closed
circuit television testimony to a federal grand jury.

"We believe that this kind of humor will help us reach the
consumer,"  Yair Sharett, a Lever Israel representative, told
Reuters.